How to Set Up Instagram Shopping — Complete 2026 Guide

What Is Instagram Shopping?#

Instagram Shopping lets businesses tag products in posts, stories, and reels, allowing users to browse and buy without leaving the app.

Requirements#

Eligibility#

• Business or creator account
• Located in a supported market
• Comply with commerce policies
• Sell physical goods (digital goods have limited support)
• Have a connected product catalog

Product Catalog#

You need a product catalog connected to your Instagram:

• Facebook Commerce Manager
• Shopify (automatic sync)
• BigCommerce, WooCommerce (plugins available)
• Manual upload via Commerce Manager

Setup Steps#

Step 1: Switch to Business Account#

If not already done, switch your account to a Business or Creator account in settings.

Step 2: Connect to Facebook Page#

Your Instagram business account needs to be connected to a Facebook Page.

Step 3: Upload Product Catalog#

Add your products through Commerce Manager or a connected e-commerce platform.

Step 4: Submit for Review#

Instagram reviews your account for Shopping eligibility. This typically takes a few days.

Step 5: Enable Shopping Features#

Once approved, turn on Shopping in your Instagram settings.

Step 6: Tag Products#

Start tagging products in your posts, stories, and reels.

Product Tagging Best Practices#

• Tag up to 5 products per image
• Use lifestyle photos showing products in use
• Tag products in reels for higher visibility
• Create shoppable stories with product stickers
• Write compelling product descriptions

Shop Optimization#

• Feature bestsellers prominently
• Organize products into collections
• Use high-quality product images
• Write clear product descriptions
• Price competitively
• Keep inventory updated
• Respond to product questions quickly

Instagram Checkout#

In supported regions, customers can buy directly within Instagram:

• No redirect to external website
• Saved payment information
• Order tracking within Instagram
• Easier impulse purchases

Measuring Success#

Track shopping metrics: For more details, see our guide on follower tracker guide.

• Product page views
• Product saves
• Checkout initiations
• Purchases completed
• Revenue from Instagram
• Top-performing products