Instagram Reels Audio — How to Find and Use Trending Sounds

Why Audio Matters for Reels

Trending audio is one of the strongest signals for reel distribution. When you use a trending sound, Instagram is more likely to show your reel to people who engaged with other reels using the same audio.

Finding Trending Audio

In the Reels Tab

• Scroll through the Reels tab
• Notice which audio appears repeatedly
• Tap the audio name to see how many reels use it
• Save trending audio for later use

Audio Library

• When creating a reel, tap the music icon
• Browse "Trending" or "Suggested" sections
• Search by mood, genre, or keyword
• Preview before selecting

Save for Later

When you hear a trending sound:

• Tap the audio name at the bottom of the reel
• Tap "Save Audio" (bookmark icon)
• Access saved audio when creating your next reel

Types of Audio

Trending Music

Popular songs that many creators use:

• Highest discoverability
• Rides the wave of existing popularity
• Use within the first 48-72 hours of trending
• May have copyright restrictions in some regions

Trending Speech/Dialogue

Voice clips from movies, shows, or viral moments:

• Great for lip-sync and sketch content
• Often more niche than music
• Can target specific audiences
• Works well for relatable content

Original Audio

Audio you create yourself:

• Voiceover narration
• Original music or sounds
• Your own speaking voice
• Can become trending if your reel goes viral

Best Practices

Timing

• Use trending audio within 24-72 hours of it trending
• Early adopters get more distribution
• Late adopters still benefit but less

Audio Selection

• Choose audio that matches your content theme
• Don't force trending audio into irrelevant content
• Consider your audience's preferences
• Test different audio types

Volume

• Balance audio with voiceover if both are present
• Music should complement, not overpower your message
• Adjust volume levels in the editor
• Consider that many viewers watch without sound

Tips

• Check the Reels tab daily for new trends
• Follow audio trend tracking accounts
• Save 5-10 trending audios weekly to have options
• Create content quickly when you spot a relevant trend
• Use original audio for educational content
• Trending audio for entertaining content